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Good mix of product innovation, branding, go-to-market and digital market strategies for scale up in Current Situation (BY INVITATION ONLY)
Date: 25-09-2020
Time: 12:30 - 18:45
Venue: Webinar


Virtual workshop

Event Date:

25 September (Friday) 


12:15pm – 12:30pm, Registration

12:30pm – 16:15pm, Thematic Talks & Panel Discussion

16:30pm – 18:45pm, 1-on-1 Mentorship Clinics


English (the 1st session will be conducted in Cantonese)


Thematic Talks & Panel Discussion

Product innovation and brand creation strategy for the fast changing market situation 面向急速轉變市場前景之產品創新與市場策略 (Conducted in Cantonese) by Mr. Dewitt CHIK, Founder and Project Director of Witt Design Network (WDN)

- understand megatrend and market environment

- define product and service to be offered to your target

- relationship between product and brand

- position in competition & planning for sustainable growth

Practical go-to-market (GTM) foundation for D2C startups by Mr. Quinn LAI, Founder and Director of EONIQ (HK) Ltd.

- customer development by design thinker’s approach to product market fit

- traction channel and sales funnel concept intro

- suggested initial steps to get started

One of the missing pieces of start-up digital marketing: Digital Branding by Mr Alvin LAM, Managing Partner of T12M Ventures

- 4 models of Digital Branding development

- plan of Digital Branding beforehand & combination of Digital Branding(1) + Digital Marketing(1) = 3

- ways to develop cost effective digital marketing strategy and marketing campaigns

Panel Discussion

Topic: How to plan and develop cost-effective strategies & campaigns to launch and promote your project for user recruitment; engagement & business opportunitiesPanelists: T12M Ventures, DDB Ltd, Riverland Enterprise Co., Ltd, EONIQ (HK) Ltd etc…

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