- Oases
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Description :Oases is a full service, automatic irrigating farmland in the city and smartphone apps for round-the-clock surveillance and entertainment. Units will be located in high foot-traffic business area in metropolitan market and surrounding communities.Units will be located in high foot-traffic business area in metropolitan market and surrounding upscale communities. objectives: •Secure $ 450,000 funding to open a start-up unit in Yau Tsim Monk District during the first quarter of 2013 •Prove the business model generates $750,000 in unit sales and 30% cash-on-cash returns •Establish 10 units in Hong Kong and 2 units in Shenzhen by the end of 2015 •Grow into a regional chain, with over 24 units and $30 million in sales by the end of 2017 Oases will offer customers quality service by emphasizing a highly trained staff and information technology. Target audience are 18-45 years old office employers, mainly office ladies who are interested in small scale farming while familiar with smartphone apps.This will be complemented by considerate services and innovative products stated in the followings: First, the automatic irrigating system will save time and money cost for Oases and customers, while provide promising harvest. To customers, they taste the success of farmer without learning cost. Second, the ten times larger field with merely the same price in the market would be attractive to customers, which also differentiate our services and products from other competitors. Our target customers, office ladies can also share a field together. Last, the smartphone app provided would provide a time-location-regardless experience for customers. Meanwhile the community page this app will facilitate interaction within a company and even nearby business community. The business model of Oases will use to compete in this niche emphasizes four elements: (1) multiple revenue streams, (2) high margin, (3) low investment cost and (4) geographic expansion.